Yes, there is a great confusion among people about what is actually healthy

http://futurethinking.com/consumers-are-confusing-sugar-and-fat/

One key compute the ration Raw/Processed foods in your trolley.

http://www.foodnavigator.com/Market-Trends/Just-one-third-of-consumers-claim-to-have-a-healthy-diet/?

Lift the ban on total fat consumption
http://jama.jamanetwork.com/article.aspx?articleid=2338262

http://www.foodnavigator.com/Market-Trends/Eco-labels-could-overwhelm-consumers-study

Too much of a "good" thing is confusing, instead compute your raw/processed foods ratio!

Example 

Fish raw or frozen but not cooked or prepared... = raw

Bread = processed...

http://well.blogs.nytimes.com/2015/02/19/nutrition-panel-calls-for-less-sugar-and-eases-cholesterol-and-fat-restrictions/?_r=2

http://www.foodnavigator.com/Policy/Unsustainable-standards-Questioning-the-ethics-of-sustainable-sourcing/?utm_source=Newsletter_SponsoredSpecial&utm_medium=email&utm_campaign=Newsletter%2BSponsoredSpecial&c=dC5HnbRQjqk8cnHh3MI3kgKdlj5z3j%2Bs