Stevia and the sugar industry

http://www.forbes.com/sites/davidkroll/2013/09/30/will-stevia-get-a-breaking-bad-bounce/

http://www.steviafirst.com/

"Natural sweetener stevia has the potential to displace 25% of global sugar demand by 2050 as more consumers opt for the zero-calorie sweetener, stevia producer PureCircle Ltd. said Friday.

Stevia's growing popularity as a natural sweetener has drawn global beverage makers such as Coca-Cola Co. to introduce it in leading brands such as Coca-Cola and Sprite this year, as companies aim to offer reduced-calorie soft drinks that don't..."

That's the point!

http://online.wsj.com/news/articles/SB10001424127887323394504578606041227349584?

http://purecircle.com/products-services/products