mercredi 25 mai 2022

Sugar ads

They won the PR and communication war.


https://rarehistoricalphotos.com/sugar-vintage-ads/?fbclid=IwAR3afirxKFmtkOC6nnG4JQQXhOhLFDEh1NjOkGa5w1bCU-OC51acHCXomo4 


Sugar is the fast energy you don't need.

From the early 1950s until the 1970s, sugar was marketed as a healthy substance that would help curb hunger and provide an energy boost. This form of advertisement began when health researchers were spreading the news that sugar was connected to weight gain. As a response to this “negative” news, the sugar industry upped its advertising budget. More pro-sugar vintage ads: https://bit.ly/3PILRWb

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