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lundi 2 juin 2014

Stevia and the sugar industry

http://www.forbes.com/sites/davidkroll/2013/09/30/will-stevia-get-a-breaking-bad-bounce/

http://www.steviafirst.com/


"Natural sweetener stevia has the potential to displace 25% of global sugar demand by 2050 as more consumers opt for the zero-calorie sweetener, stevia producer PureCircle Ltd. said Friday.
Stevia's growing popularity as a natural sweetener has drawn global beverage makers such as Coca-Cola Co. to introduce it in leading brands such as Coca-Cola and Sprite this year, as companies aim to offer reduced-calorie soft drinks that don't..."
That's the point!

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